Updated: Jun 15

Facebook is the 9 million pound gorilla in the social media room, grunting and throwing poop. And like a 9 million pound gorilla, Facebook is unavoidable for indie writers. If you want to grow an audience and sell books, you probably need a Facebook Author page.

So, what's the difference between your personal profile and an Author page? Very little, honestly, but the Author page is considered a "business"page in Facebook's terminology, and while the functionality is very similar to your personal profile, business pages come with additional features that are key to promoting your books. Most important is that you can't run ads on Facebook or Instagram without a business page.

A couple additional differences between personal profiles and business pages:

  • You can't tag individuals in posts, just other businesses;

  • You get access to "Insights," which tell you a bit about how your page and posts are performing;

  • You can keep tabs on competitors' pages to see how their posts are performing and how you stack up against them.


If you've never set up a business page before it can seem a touch daunting at first, so let's go step by step:

1. Go to your HOME page, and click "PAGES" in the menu on the left hand side.

Creating an author page on Facebook

2. On the next page, click "CREATE PAGE" in the upper right hand corner.

Creating an author page on Facebook

3. Lastly, just click the "GET STARTED" in the COMMUNITY OR PUBLIC FIGURE box on the right hand side of the page.

Creating an author page on Facebook

Then, all you have to do is follow the prompts. Make sure you make the page name your author name, and choose "AUTHOR" for your category, but beyond that, just answer the questions, and you'll be launched through cyber-space to your brand new Author page on Facebook.

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